2010 Capacity Building Programs

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Leveraging Social Networking Tools to Get Your Message Out and Increase Supporters

Facilitating Organization and Name of Facilitator:  Catherine Wright-Dilbert

Location:  Jones Center for Families, Springdale, AR

Day of Week, Date, and Time:  Wednesdays, March 31st, April 7, 14, 21, 28, & May 5, 12;  8:30 – 10:00 AM

Targeted Audience:  Executive Directors, Development staff, Marketing and PR, board members interested in helping the nonprofit get its messages out to a wider audience.

Program Description:
Social networking has become a powerful way for nonprofits to cast their net wider than ever before – to reach more people with their message and grow their network of supporters, volunteers and donors.  With the array of social networking tools available, there are more varied opportunities to reach more people – or get bogged down in determining which tools to use and how to use them effectively to produce results. 

This workshop is designed to take the mystery out of the world of social networking and help nonprofit executives, board members and marketing directors gain a better understanding of the most effective tools available, how and when to use them and how to prevent the tools from taking over the rest of your schedule.  It will be hands-on so that you will be using the tools as you learn.

At the end of the seven session workshop, you will have greater clarity regarding tools that will support your organization’s goals.  You will create and/or update accounts on powerful social networking applications, promote your cause, create and share videos, a blog and at least one e-mail newsletter. You will develop a strategy for social networking that aligns with accomplishing your organization’s goals.

Program Goals/Objectives/Outcomes:
Participants will have a clear social networking strategy that will support their outreach and fundraising efforts.

The Objectives of the Program are to:

• Gain an understanding of the breadth of social networking tools available to non-profits and their uses
• Learn to use FaceBook to build a network of supporters
• Understand Twitter and what to tweet
• Learn to using e-mail and create e-newsletters
• Understand blogging and its uses

Learn about other tools including video, audio files and webinars

Program Value: $330

Program Fee: $70

Maximum number of participants: 20

Deadline to express interest: March 1, 2010

Program interest may be expressed by contacting:
Catherine Wright-Dilbert - (479)935-3389 or Catherinew1024@att.net

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